Brand Design

Fully agree with Wally Olins (The brilliant, iconic corporate identity groundbreaker) : "the emotional appeal of strong brands will endure in the online environment, provided their owners police them carefully. The future of brands will be the story of new brands from…

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Merchandise Mania

Merchandise Mania of product pushing in the 21st Century. Here we go - the current posted wiki definition for merchandising: "Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. In the broadest…

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Retail Responsible

Retail is most commonly thought of as a physical store with glass. But it could be in a kiosk in an airport.  Maybe along the boardwalk under the sun, or digitally...'on the web' . Regardless of the business structure, part of your…

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Sweet White Space

White space design used for communication materials is a good thing. A beautiful thing. Just so we are on the same page here, "white space" is the "blank space" that surrounds pictures and text. It is not just the literal…

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Social business.

[dropcap2]Y[/dropcap2]es, you have noticed correctly. There has been an intense uprising of social media over the last couple of years. Is your business being social on the web? There’s the blog. The twitter account. The Facebook Fan Page. The… Now…

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