Expectations of brand congruency

Beware the expectations you are creating. Our subconscious mind is always scanning for what’s out of place in any given scenario. If you ordered Kobe beef and it came wrapped in a fast food package, you would likely send it…

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Brand Design

Fully agree with Wally Olins (The brilliant, iconic corporate identity groundbreaker) : "the emotional appeal of strong brands will endure in the online environment, provided their owners police them carefully. The future of brands will be the story of new brands from…

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