Expectations of brand congruency

Beware the expectations you are creating. Our subconscious mind is always scanning for what’s out of place in any given scenario. If you ordered Kobe beef and it came wrapped in a fast food package, you would likely send it…

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Vignettes of Clutter

Vignettes of clutter - Stories dedicated to business owners and entrepreneurs everywhere, on behalf of their patrons. You want to travel. You go to visit the travel agency to have an afternoon chat about your options.  You arrive at your destination -…

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Brand Design

Fully agree with Wally Olins (The brilliant, iconic corporate identity groundbreaker) : "the emotional appeal of strong brands will endure in the online environment, provided their owners police them carefully. The future of brands will be the story of new brands from…

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Minimalism. When less is truly more.

"[dropcap2]P[/dropcap2]erfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." -Antoine de Saint-Exupery, French writer (1900 - 1944) Minimalism ...when less truly is more. Zen and the Art of Minimalism...some…

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