Vignettes of Clutter

Vignettes of clutter - Stories dedicated to business owners and entrepreneurs everywhere, on behalf of their patrons. You want to travel. You go to visit the travel agency to have an afternoon chat about your options.  You arrive at your destination -…

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Brand Design

Fully agree with Wally Olins (The brilliant, iconic corporate identity groundbreaker) : "the emotional appeal of strong brands will endure in the online environment, provided their owners police them carefully. The future of brands will be the story of new brands from…

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Merchandise Mania

Merchandise Mania of product pushing in the 21st Century. Here we go - the current posted wiki definition for merchandising: "Merchandising is the methods, practices, and operations used to promote and sustain certain categories of commercial activity. In the broadest…

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Sweet White Space

White space design used for communication materials is a good thing. A beautiful thing. Just so we are on the same page here, "white space" is the "blank space" that surrounds pictures and text. It is not just the literal…

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Minimalism. When less is truly more.

"[dropcap2]P[/dropcap2]erfection is achieved, not when there is nothing more to add, but when there is nothing left to take away." -Antoine de Saint-Exupery, French writer (1900 - 1944) Minimalism ...when less truly is more. Zen and the Art of Minimalism...some…

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