Expectations of brand congruency

Beware the expectations you are creating. Our subconscious mind is always scanning for what’s out of place in any given scenario. If you ordered Kobe beef and it came wrapped in a fast food package, you would likely send it…

Read More

Mental Movies

Advertising is a business of words & images. "Ninety-nine percent of advertising doesn’t sell much of anything." —David Ogilvy, founder, Ogilvy & Mather Advertising Agency Agencies such as Stoneboard, exist to build the business of our clients. The recommendations we…

Read More