Sweet White Space

White space design used for communication materials is a good thing. A beautiful thing.

Just so we are on the same page here, “white space” is the “blank space” that surrounds pictures and text. It is not just the literal white space in a design.

It entails good composition of the design elements. A crowded space is never good for people to digest. White space has many positive attributes, including per sweetness.

Attention graphic designers: please, please, please, use alignment…use a rule line! The eye can catch wrong math – feels that something is ‘off’. It sticks out ‘like a sore thumb’ when the layout is not set up properly.

White space design is everywhere.

It allows the brain to digest messages. It allows the eye to fall in love.

It generates a second glance – like a rest station on the side of the road. Take a look the next time your walking down an isle in a store, or walking on the street by signs and posters. What does your eye naturally go to? What is easier to read? What catches your attention and you take in messages without even thinking out loud?

Many corporations, design firms, artists, and agencies are finally getting out of the messy convoluted design methodology and endorsing the less is more approach.

Wow.
About time.
If you need to communicate, be precise and clear.
This is not rocket science.

Use the example of Starbucks. “Your daily cup of store-bought Starbucks brew just got a little nekkid.”

The new logo strips down.

It is said we are ‘in the age of the icons’.  A logo evolution happening. Corporate images are being cleaned up and using white space / clean design methods.

Print media also needs to take advantage of good planning of space. The area in which to arrange information.
Be clear. Get your brand and message across.

What information are you trying to provide?  For instance, as a designer plans a poster, they will be sure to leave ample white space. This makes the poster appear less cluttered, and helps you distribute information accordingly.  Check out these fresh designs from the past:

 

 

“These posters are so simple and elegant in their design; yet each composition contains many subtle layers of information about the storyline of the movie (remember when movies were about the story and not the actors?).”…full post.

 

Package design.  Stand out on the shelf.

Make it look good. People like to look at nice organized things.

For example – Harmonious design. 100% natural Swiss Antioxidant drinks packed in light, slim recyclable cardboard. Clean and light design. Clean and light product

Less copy.
More white space.
Bold and elegant.

With this example – they approached the design with a goal to use white space in the package design that “would help their products jump off the shelves”.

 

 

Another product package example: “As a contrast to the clean white backgrounds and the neutral colors in the product photography, a clean, vibrant color palette was developed to attract attention”.

The home product design had a goal to create an elegant, well-engineered, yet affordable trash can that appealed to people with contemporary taste. The designers understood that, just like the product itself, packaging needs to meet performance objectives and goals.

I like the use of info graphics as well. Integrated into the overall design.  Fabulous.

 

 

 

 

Honeyrose Bakery. …another sweet “white space” package design example. (and yummy)